Air Jordan 2011 – Year Of The Rabbit | Release Info

Another weekend and another sneaker release onslaught. After this morning’s mad dash for the Air Jordan V Premio from Bin 23 Collection, Jordan fans are prepping for another sit-out tonight for tomorrow’s Air Jordan 2011 Year Of The Rabbit launch. Because of its significance – Michael Jordan was born in 1963, another Year of the Rabbit, retailers have put several measures in place for the expected rush. For tomorrow’s launch, NikeTown New York will be conducting a raffle early in the morning at 7 am. Those with winning tickets will be call to lineup for the sale an hour later, at 8 am. A bit muddle but all to ensure that the purchase is done in a fair matter.

NikeTown New York
6 East 57th Street | Map
(bet. Fifth Avenue & Madison Avenue)
New York, NY 10022

Release Date: February 19th (Tomorrow!)
7:00am – 7:30am – Raffle
8:00am – Purchase

The introduction of Air Jordan 2011 certainly enjoyed quite a buzz, even 24 hours after the announcement was made. With Chinese New Year just around the corner, Jordan Brand also created a version for Year of the Rabbit. In ways, the Air Jordan 2011 Year of the Rabbit is quite significant. Born in 1963, Michael Jordan himself is a Rabbit according to Chinese Zodiac, maybe an explanation to his agility and speed on the court. Comes in Grey/Red Gold colorways, a sign of good fortune and happiness, with a matching packaging inspired by ancient Chinese star charts, the Air Jordan 2011 Year of the Rabbit include all of the technical appointments mentioned at yesterday unveiling, which include:

- 2 interchangeable midsoles (Blue & Red) to service two types of athletes on the court and help customize their game
- Welded design detail
- Lateral perforation for breathability in a constellation inspired pattern
- Dynamic Lacing System
- Lightweight and breathable fit liner
- Internal Locking System which locks down forefoot and heel
- Mesh Booty construction
- Internal collar fit unit

Blue Midsole
- Forefoot and heel Zoom Air Units
- Composite woven plate for midfoot support and torsional rigidity
- Perforated peeva sock liner
- Maximum flex
- Soft comfort

Red Midsole
- 3/4 length Air Unit for a softer ride
- Cushlon midsole
- Composite woven plate for midfoot support and torsional rigidity
- Ortholite sock liner for extra comfort
- Support control
- Firm comfort