VANS Waffle Sole Display

Paul Van Doren’s iconic invention, the vulcanize waffle sole, is just about to get bigger, quite literally. In an effort to promote its most valuable and less visible asset, VANS has created a series of side products featuring the gum rubber creation from Van Doren. While the ever popular VANS Waffle Sole cellphone case is flying off the shelves, the latest rendition is actually the shelve. Situated within the new VANS flagship in Lodz, Poland, the waffle sole display prominently features thirteen VANS sneakers as the retail location’s centerpiece. Interior designers also put efforts to incorporate certain aspects of the skate park into the new storefront. In addition to the waffle sole, workers shaped displays into skate rails and other familiar elements. No words yet on VANS bring the concept to other flagship stores. via: Tenisfuki