K-Swiss By Billy Reid – Spring/Summer 2011 Collection | Available Now

He’s known to add the “Southern Gentleman’s aesthetic” to the contemporary fashion scene of New York. A lesser known fact, however, is that designer Billy Reid been a wearer of K-Swiss tennis shoes for the last 25 years. Himself an avid fan of the slight worn comfort and simplistic design, Reid created the new washed canvas trio of K-Swiss’ Venice Surf & Court Collection in part as a mirror image of his very own K-Swiss canvas sneakers. In each of the washed natural, washed navy, and washed black colorways, there is also a hint of the southern Louisiana life, where a causal weekend meant sipping mint julep to beat off the sun, track side view of the next Triple-Crown potential, or a visit to the town’s speakeasies. Rural casualness and yet sophisticated, the K-Swiss by Billy Reid Collection for Spring/Summer 2011 is now available at all 6 Billy Reid flagships and its online retail outlet at www.billyreid.com